Successful paid media and social campaigns are all about the strategy behind the keywords. Our Google certified team keep up to date with the latest PPC and social media changes from major search engines and social platforms.
Great PPC campaigns are much more involved than simply bidding on a few obvious search terms. We keep a clear account structure with tightly-themed groups of keywords to reduce cost per click. Then, we identify optimum times to create PPC bidding strategies and direct traffic to relevant landing pages that are designed to convert using the latest in Conversion Rate Optimisation (CRO) principles.
Display media buying is a science and art, and we are masters of both. Our media buyers use complex bidding strategies for paid channels to get your message in front of the right audience. Working with highly regulated industries like gambling, finance, medical and banking means human beings buy media...an important difference to pure programmatic buying.
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